Meven
Meven is a dynamic online community platform designed exclusively for music event attendees, providing a unique opportunity to connect with others before, during and after events. By fostering engagement and a sense of community, Meven allows users to experience events not only from their own perspective, but also from the perspective of other attendees. Through Meven, users can make lasting connections and share their passion for live entertainment with like-minded people.

Role

UX designer
Researcher

Tools

Adobe XD
Principle
Blender
Photoshop

Time

14 weeks
Research

Competitive landscape

compLandscape

Interview

"It would be amazing to see other people's experiences at musical events too. It gives a new appreciation for the music and the connections we make with others.
"I believe having a tool to help organize all your photos and videos from the show can be very useful.
"At times, I wish there was an app that could take me back to a specific moment during a concert, while also providing access to different viewing angles, such as those from the front row.
Strategy

Persona

Rachel
  • Age : 24
  • Occupation: Marketing Assistant
  • Interests: Rachel is passionate about music and loves attending concerts and music festivals. She enjoys discovering new artists and genres and often spends her weekends attending live music events with her friends.

Goals

  • Rachel wants to create unforgettable experiences for herself and her friends by attending as many live music events as possible.
  • She wants to expand her knowledge of different music genres and connect with like-minded music lovers.
  • Rachel wants to keep track of the events she has attended so she can always review and remember them.

Frustrations

  • Sometimes, Rachel wants to find a specific song she likes during a show, but it can be difficult to do so.
  • She wants an easier way to share her experience (photos, videos) with her friends.

Preferred Channels

Desktop
Mobile
Email

Scenario

Rachel creates an account on Meven and fills out her profile with her favorite music genres and upcoming events she is attending.

Meven suggests similar events and artists that Rachel might be interested in based on her profile.

Rachel browses through the suggested events and artist pages, where she can see photos and videos from previous performances, read reviews from other attendees, and check the schedule.

Rachel decides to follow some of the artists and events that she is interested in to receive updates and notifications.

The day of the festival arrives, and Rachel uses Meven to connect with other attendees, share her excitement, and plan meetups. She also discovers a live thread of one of the performances that she could not attend and enjoys watching it from the comfort of her own home.

After the festival, Rachel logs back into Meven to share her experience with other attendees, leave reviews, and discover new artists for future events.

Structure Map

StrctureMap
Design

Features

Get personalized recommendations

  • discover events that match your interests and preferences without the hassle of searching

Get personalized recommendations

  • discover events that match your interests and preferences without the hassle of searching

Explore Past Events with Meven's Photos and Videos Collection

  • relive your favorite events and get a glimpse of what it's like to attend before purchasing tickets

Explore Past Events with Meven's Photos and Videos Collection

  • relive your favorite events and get a glimpse of what it's like to attend before purchasing tickets

Experience Performances with Meven's Event Timeline

  • easily track and discover when specific songs were performed during the event, and access all the photos and videos of that performance

Experience Performances with Meven's Event Timeline

  • easily track and discover when specific songs were performed during the event, and access all the photos and videos of that performance

Memorize Your Event Journey and Connect with Others

  • easily track and manage event experiences, fostering camaraderie and enhancing enjoyment

Memorize Your Event Journey and Connect with Others

  • easily track and manage event experiences, fostering camaraderie and enhancing enjoyment

User Flow - during the event

1. Home Page

2. Select One Event

3. Event Detail

4. Buy Ticket

5. Ticket Confirmation

6. Show Time

7. Capture Moment

8. Upload to Pool

9. Viewing Moments

10. Reviewing & Sharing

Take Away

Sometimes, people may not be able to articulate what they want or need. but once they see a product that meets their needs, they recognize it as something valuable. As a designer, it's important to understand this and be able to anticipate and meet the needs of your target audience, even if they aren't able to express them clearly.

If given the chance to continue with this project, I would like to explore different scenarios and circumstances that may arise when using Meven. This includes enhancing user experience during high-traffic events, developing features that increase engagement, and ensuring the platform is versatile and accessible to all users.

Expanding the project beyond music events could broaden the impact of the platform. The same principles of community-building and event documentation could be applied to different types of events, such as sporting events or conferences, with further research into their specific needs and preferences.

Thank you for checking this out! :)

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